NOW (known as Fru.it in Italy). The shoe line was created by the Tombolini brothers, Vincenzo and Silvano. Vincenzo handles the creative and administration sides of the company and Silvno is involved in the production. Originally known as Tombolini, the shoe line became Fru.it in 2007. This unique weathered vegetable dyed mary-jane pump from 2009, shows off their sleek design lines and amazing craftsmanship. I love the big round leather covered buckle, it plays off the hole punched detail on the top of the shoe and the strap. The rounded off, leather wrapped 3.5″ heel is very comfortable to strut in. The distressed look takes a pair of jeans to the next level of style.